Sponsored Post: ReviewMe

Plug! This is a 'sponsored' review for the good people at ReviewMe, a new scheme for bloggers who are looking for cash to review, well anything. The idea is that you register your details with the site and then a company visits, selects your blog as being -- close to the aims -- and they pay you to plug, review and write about their product. The service is just getting started and I presume their own give away is creating word of mouth.

ReviewMe has a good, clean simple design, and very straight forward processes. They've integrated many features often forgotten by star-ups such as tagging and more interestingly an RSS feed which lets you know, outside of the site about movement within your account. They're not a completely new company though - they previously worked on Text Link Ads.

It's important to note that one of their primary terms and conditions is that you state on your blog that the post is a form of advertising which helps a bit with the conscience and provides some integrity to what they and the bloggers involved are doing. The bloggers themselves have a choice about whether they will choose to elaborate on a product - if it isn't something that interests their readership, they can deny access.

The only downside I can see is that although there hasn't (obviously) been a shortage of bloggers interested in taking part, I wonder how many companies have taken the leap and the kinds of companies they're going to attracting. Larger organizations will more than likely be able to garner the hype virally through word of mouth anyway so it'll be smaller companies that should be benefiting - but will they be able to afford the prices being charged (index linked to the popularity of the blog in question - I'm $50)?

It'll be interesting to see if it can take off and you'll know because you'll once again see the 'Sponsored Post' title

No comments: