Fashion Marks & Spencer's new print campaign featuring a stunning model in langarie revisits the wonderbra 'Hello Boys' series of the early 90s. But you get the feeling they'll need more than this to turn around the fortunes (especially in the present economic climate. The article talks up the hiring of George Davis to revamp (yet again) their range. Bet they wish he didn't make it sound like charity work: "When I got the call from M&S, I realised it had been in my pores all my life. Also, they were getting so much stick. It was a feeling of 'Let's try and help M&S, it's part of our culture'."

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