unsold space

Commerce "The deal, terms of which were not disclosed, allows Google to fill what's known as "remnant space" in the Sun-Times -- unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads. The Google connection is hardly trumpeted: "Ads by Google" appears at the top of each box of ads in very small type." -- Jeremy Mullman of Chicago Business reports on a pilot scheme in which Google are selling what are basically text-ads in newspapers. [via]